Performing Arts Essay Thesis Example For Students

Performing Arts Essay Thesis The dancer is adorned with silver jewelry made of fine silver in the Tarnish or filigree style of hand. Made jewelry. The costume is made from traditional Aria pat or hand loomed silk. Traditionally, the repertoire of Odious dance recital consist of:- 1. Mechanical and Panamanian (an obeisance to the chosen deity) The Odious recital opens with this innovatory piece. A combination of dance steps and mime for expressing the meaning through the gestures is used to interpret a line of poetry set to music. , Papilla- A melody is introduced tort the dancer who begins to move in accordance with sound patterns and notes of the song using eye movements, postures and nuanced footwork. 3. Banana- The dancer now enacts the song through and gestures, facial expressions and body movements to convey the meaning and mood of the lyrics. 4. Mimosa This is the concluding piece of the recital consisting of pure dance as well shabbiness elements. The dancer creates varied patterns in space and time thr ough a combination of movement and static poses. In the Odious dance the human body is treated in terms of bananas or postures. These resemblance, Advancing and Triangle along which deflections Of the head, torso and hips can take place. The eyes and face play a very important role in expressing the moods of the song so there are specific exercises like Driest Behead (eye movement), Sirs Behead (head movement) and Grave Behead (neck movement) so that the dancers body movement and hand expressions become more dramatic. The dance style is achieved through expression in six major areas. 1. Baaing (Poses) 2. Birthmark (Measured leaps) 3. Chair (Dance steps) 4. Pad Behead (Pressed feet position) 5. Hasty (Hand gestures) 6. Nava Rasa (Nine emotions or moods) The Odious orchestra consists of pajama player, a singer, flutist, a sitar or violin player and a Nanjing or small cymbal player. Odious dance thus gives he impression of a soft lyrical style, highly sensuous in form, but actually it is rigorous, challenging and demands control and precision. Posted in Performing Arts Leave a reply Satirist Music, Dance and Theatre Quick Facts I _ State: North-East India 2. Performed by: Monks of the monastic order. 3. Theatre: Anemia Banana. 4. Associated Arts: Mask Making, miniature paintings etc. The Satirist Music, Dance and Theatre emerged from the Strata institution combining vocal and instrumental music, dance and theatre (a monastic institution of Visitation faith). It is performed by the monks of the monastic order, The word Satirist owes its origin from the Sanskrit word fitter meaning a sacrificial session. The Satirist Music, Dance and Theatre is mostly a group work having a performance text orally handed down to generations. They drew inspiration trot the canonical treatises like Intrastate and Sangria Rattlesnake and are based on the literary compositions by Sacristan Cankered and Mohammed, who were great saints, poets and composers preaching the devotional faith integrated with pursuit of arts. The communities and groups performing Satirist Music, Dance and Theatre are located in different parts of Onto-East India Satirist Music The music is rich with several types like Barging, Certain etc and these compositions are performed as congregational singing in various ritual services, as community prayers interwoven with elements drawn from pan-Indian and Indo-Mongolia traditions of music. The supportive percussive and Other instruments have been devised from the surrounding nature. Satirist Dance The Satirist dance derives elements from both the Canonical treatises Of Indian dance and music as well as from the folk and tribal traditions of Assam and North east India. Satirist Theatre The theatre or Anemia Banana is one of the oldest traditions in India introduced y Cankered. The Banana, enacted on the plays of the Cankered, Mohammed and their postulate written in Braille and Sesames languages. The Satirist Music, Dance and Theatre contributed to the growth of other allied arts like painting, miniature painting, wood carving, mask -making etc. Posted in Performing Arts I Leave a reply Stigmata l. State: Kraal 2. Performed by: Zacchary and Angier 3. Site of performance: Stablemans (temple theatres). 4. Abolition (872 words) EssayI Posted in Performing Arts I Leave a reply Gang Guyana Posted on August 15, 2012 There are two friends Seta and Rasher. Rasher in her holidays went to her grandparents home who are living in a village and visited a temple in the evening there she saw performance on Gang Guyana. After coming back from the village she met her friend Seta and asked her, if she has ever heard of Gang Guyana? DO you know she is referring to What? Quick Facts 1 -Type: Folk Narrative 2. Performers: Gang Community 3. Theme: Wedding of Shiva and Parity 4. Place of Performance: Temple courtyards mostly of Shiva temples. Gang Guyana is an oral folk narrative of the wedding of Shiva and Parity in verse form. It defines the cultural and social identity of the Gang community. The narrative is performed by the wandering mendicants to Gang community who earn their livelihood by performing songs in Shiva temples either voluntarily or on invitation. The performance starts with the birth of Parity and her growing p as an extremely beautiful and accomplished girl who dreamt of marrying Shiva and she managed to reach Shivas abode with the help of the Brahmins. The poem revolves around the gradual transformation of Shiva from a tribal to a family man who loves his wife and never wants to displease her. Fun Time After telling about Gang Guyana to Seta, she asked the following questions to Rasher which came into her mind etch and was answered by her grandmother in the temple. Who are these Ganjas and from where they originated? The Ganjas are the non-Brahmins priests of the Sheaving sect of Linguists which originated and nourished in Karate in 12th century CE. Is there any founder Of this sect? Yes, the founder Of this sect was Basal Who was born in 12th century CE in a Brahmins family and he rebelled against dogmatism in religion, caste system and discrimination against women Which gave birth to vacant poetry. Are there any myths related to the origin of Ganjas? The Ganjas claim that they have been born from the Ghana (thigh) of lord Shiva during the Inhabitant war when Aragua prayed to the lord for help at Usherette and thus the name Gang is ascribed to them. What is the main home of performance? The main theme is the story of marriage of Shiva and Parity. The poem is sung in a chorus and the singers double up as actors and musicians, as they traumatized the sequence of events leading up to the wedding. Which type of attire does adorn the performers? The Ganjas are dressed in typical Harridan dress of white Kurt pajama with pastel colored scarves around their shoulders, signifying purity of being. The headgear is worn like a turban is intertwined with bands of black cloth edging the folds signifying the color of Shivas bull, Where do they live? The Ganjas mainly lived in Shiva temples in Harlan in north India. The community is concentrated in and around Usherette and in the historical town of Timeshare which has been a strong center of the Upstate tradition of Shaving since time immemorial. They move as itinerant religious mendicants to the adjoining states of Punjab, Restaurant, Attar Pradesh, Tyrannical, Whimsical Pradesh and Jams and Kashmir. Is there any Mitten record Of the poem on which they perform? No, there is no written or published version of the narrative. The poem is transmitted orally from generation to generation by leaders Of the Gang community.

Improve 3rd Grade Constructive Response in Reading

Introduction A constructive response is an unrestricted essay query that expresses cognitive expertise and reasoning. Constructive response is a written reply to an inquiry. The answer is usually created using information provided in a text or other passages.Advertising We will write a custom essay sample on Improve 3rd Grade Constructive Response in Reading specifically for you for only $16.05 $11/page Learn More The answer is however not meant to express the students’ point of view but to illustrate how he is capable of obtaining information and utilizing this as a foundation to generate an absolute answer. Constructed response papers are progressively used in harmonized tests. These ranges from state word evaluations that normally start in third grade all through to the university and college appointment exams. In classrooms, tutors use constructive response often in brief answer and other forms of responses (Shields, 1999). Discussion This pap er will explain how 3rd grade constructive response can be improved for college students. These students are highly motivated in how to go about answering essay questions without giving irrelevant answers. The learning style that will be used will involve the learner creating their answers. Well-composed constructive responses will create the capability to examine the learners reasoning. Constructive response in this case will require the appliance of the learner’s knowledge. They will engage the learner into reasoning of high degree that involves making evaluations, recognizing patterns, assessing opinions and making overviews. Constructive responses will be scored through the utilization of a rubric that offers different levels of credit. The various degrees of the rubric used will be definite and have contents and illustrations. Constructive response questions will be generated so as to assist in the promotion of the procedure of answering tricky questions founded on a bas ic source essay. The students will elucidate their answers in a noted down form. This will enable the teacher to establish whether or not the learner has an actual understanding of the context.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More A unique characteristic of college students is their capability to feel that they have the potential to speculate the correct answers from an essay. Some feel to be more knowledgeable than others. Such differences will be accommodated by using the models below to help in assessing the correctness of the responses. The ACES model will involve making sure that the students answer the query, cite facts by giving their ideas about the computations describe all steps and scrutinize the responses making certain that they have answered the questions absolutely. They will also be required to summarize their work. The RACE model will help the students in comprehending and responding to constructed response paper queries. This will entail reiterating the question into a speech. The students will also be required to give support showing how they went about providing answers to the queries. They will finally cite the substantiation and clarify how the substantiation supports their response (Willis, 2009). Guidelines that will be used to Enhance Constructed Response Replies in Reading Numerous reading constructed response essays call for a comprehensive response to a query about a reading episode. The students will be required to utilize or expand the information provided in the passage. In the process of responding to the questions, the students will make sure that they have tackled each section of the question. Similarly, if the query needs proof from the passage, the learners will be required to cite supports in their responses (Willis, 2009). A rubric for assessing the Constructed Reply If the learners answer to the constructed essay query exhibits an understanding of the query in its entire convolution, utilizes information from the passage and offers a complete elucidation of how the response was reached, this then shows the learners use of reason. This learner in this case will get the top score which is normally a three. In cases where the learner tackles some of the queries or utilizes proof that only supports his deduction, he will get a comparatively lower grade.Advertising We will write a custom essay sample on Improve 3rd Grade Constructive Response in Reading specifically for you for only $16.05 $11/page Learn More If, the learner tries to reply to the question but, the essay shows cases of misunderstanding or the answer does not have pertinent supporting proof to support his deduction, then this learner will get an extremely low grade. If the learner does not answer the query at all or if his response is incorrect, then he will get the lowest grade which is zero (Shields, 1999). Forefat hers of instructional design The introduction and succeeding sorting out of the different learning theories and related instructional design tactics can be perplexing. Some major partakers in the establishment of instructional design include Pavlov, Gagne and Skinner. Pavlov is a Russian scientist. He is best known for his contribution to classical conditioning. Pavlov’s main experiment on how people learn entailed- foodstuff, a dog and a timer. Prior to conditioning, ringing the timer caused no reaction from the dog while presenting food before the dog instigated salivation (Willis, 2006). Gagne’s laws were founded on the stimulus reaction theory. He trusted that a neural connection would be developed between the stimulus and reaction when the reaction is positive. According to him, learning occurs when the ties are structured into behavioral patterns. Gagne’s taxonomy involved five classes. This included unwritten communication, logical skill, cognitive tactic , and the way of thinking and motor talent (Morrison, Ross Kemp, 2001). Skinner trusted the stimulus reaction pattern of trained behavior. His theory contended with changes in recognizable behavior, disregarding the probability of any procedures taking place in the mind. He wrote a book on science and individual behavior, in which he identified how the opinions of operant conditioning work in social institutions especially in academic institutions. His work disagrees with those of his precursors in that he examined deliberate behaviors used in working on the environment (Willis, 2009).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Behaviorism, constructivism and cognitivism learning approaches Behaviorism is based on recognizable fluctuations in behavior. It concentrates on a new behavioral prototype being recurred until it becomes habitual. Behaviorism focuses on the study of unconcealed behaviors that can be recognized and estimated. It pictures the brain as a black box. This is in the sense that the minds reaction to a stimulus can be quantitatively recognized by utterly ignoring the probability of thought procedures occurring in the brain. Behaviorists were incapable of elucidating definite social behaviors. For instance, children do not copy all behaviors that have been underpinned. Additionally, they may adopt latest behaviors following their preliminary observation without being reinforced. This theory supports the fact that the child must be capable to execute and receive support before being capable of learning. In cognitivism, alterations in behavior are recognized and utilized as indicators of what is taking place in the student’s mind. Cognitive theorists acknowledge that much learning entails associations developed via contiguity and reiteration. They also recognize the significance of reinforcement, though they emphasize on its role in offering response about the rightness of feedbacks over its position as a motivator. Cognitive theorists regard learning as entailing the attainment or reformation of the cognitive structures via which individuals process and keep information. According to cognitivism, relevant information is quick to learn and recall. It is also easier to recall items from the start or end of a record rather than those at the centre. According to cognitivism, what an individual knows is based in discernments of the corporal and social practices which are understood by the mind (Morrison, Ross Kemp, 2001). Constructivism concentrates on organizing the student to be able to solve problems in confusing conditions. Constructivists trust that students co nstruct their personal actuality or at least construe it founded on their opinions of experiences. An individual’s awareness is a function of his experience, psychological structures and convictions that are used to understand objects and occurrences. According to constructivism, acquaintance is constructed from incidents and learning is an individual understanding of the world. Theoretical growth originates from the conciliation of meaning, the distribution of multiple opinions and the shifting of internal views through cooperative learning. Learning should be positioned in practical settings and testing should be incorporated (Shields, 1999). Instructional events in Behaviorism, constructivism and cognitivism learning approaches The objective of instruction is to communicate and transmit knowledge to students in the most sufficient manner. The learning theory utilized in an event relies upon the learning condition. Behaviorism is appropriate for certain unqualified learning conditions. An example of an instructional event in behaviorism is where a tutor is training college pilot learners on how to respond to silhouettes of opponent planes (Dick Carey, 2009). Constructivism is appropriate in higher learning institutions. A learning duty is split via analysis into specific, quantifiable tasks. The learning victory may be assessed by tests established to quantify each objective. In cognitivism, a scientist evaluates a task, splits it into smaller stages and utilizes that information to establish instruction that shifts from elementary to complicated building. The effect of cognitive science on instructional design is confirmed by the utilization of advanced planners. It is associated with computer-based programmes. Computers handle information in the same way as cognitivists. Artificial intelligence entails the computer functioning to distribute appropriate replies to learners input from the computer records. An instructional event in class is thus like ly to involve training learners on how log onto and off a computer. In constructivism, the student applies their experience and knowledge to novel and passage situations (Morrison, Ross Kemp, 2001). Compare and Contrast the use of Behaviorism, constructivism, and cognitivism Theories Behaviorism and cognitivism both hold up their process of evaluating a task and splitting it down into controllable chunks, developing goals and measuring accomplishments. Constructivism, however, supports learning experiences, which are more, open-ended. The techniques and outcomes of learning are not easily estimated and may not be identical for the students. Cognitivism and constructivism have a similarity of comparing the procedures of the brain to that of a computer. Behaviorists assess students to establish a starting point that is instructional. Cognitivists just look at the student to establish their predisposition to being taught (Dick Carey, 2009). References Dick, W., Carey, J.O. (2009). T he Systematic Design of Instruction. New York: Pearson Publishers. Morrison, G.R., Ross, S.M., Kemp, J.E. (2001). Task Analysis in Designing Effective Instruction. New York: John Wiley Sons, Inc. Shields, J. C. (1999). Standardized Test Practice for 3rd Grade.Westminster: Teacher Created Materials. Willis, J. (2009). Constructivist instructional design (C-ID): foundations, models, and examples. Charlotte: IAP-Information Age Pub. Willis, J. (2006). Research-Based Strategies to Ignite Student Learning. Alexandria: Association for Curriculum and Development This essay on Improve 3rd Grade Constructive Response in Reading was written and submitted by user Curt Conners to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Mechanism Action Therapeutic Use Olazanpine Ariprpazole Treatment Schizophrenia Biology Essay Essays

Mechanism Action Therapeutic Use Olazanpine Ariprpazole Treatment Schizophrenia Biology Essay Essays Mechanism Action Therapeutic Use Olazanpine Ariprpazole Treatment Schizophrenia Biology Essay Essay Mechanism Action Therapeutic Use Olazanpine Ariprpazole Treatment Schizophrenia Biology Essay Essay In pharmacological medicine, drug is a substance used for the bar, diagnosing, remedy and intervention of disease and for the alleviation of symptoms. It could besides heighten physical or mental wellbeing. There are many mental upsets, a province in which an person s mental orientation is disrupted.A Examples of mental upsets include ; A Acute passion, bipolar, schizophrenic disorder, depression, For this peculiar essay I will be speaking about schizophrenic disorder, its symptoms, proposed aetiology and illustrations of the 2nd coevals drug therapies being used to pull off the status. Schizophrenia is a aggregation of symptoms characterised by idea upsets reflecting a interruption between the cognitive and emotional sides of one s personalityA ( Kathryn L. McCance, 2010 ) .A Schizophrenia is classified into positive and negative symptoms utilizing two systems, viz. ; ICD-10 and DSM-IV ( Horton, Schizophrenia, 2011 ) . Positive symptoms which are unnatural experiences non experienced by other people include Hallucination: Described as a perceptual experience experienced in absence of an external stimulation and characterized largely as auditory with patients proposing that they hear voices speaking to them, about them, commanding them, noticing or an reverberation of their ideas Delusion: False belief that they are under the control of an external influence or their ideas are known to other people i.e. paranoia of the wireless or Television FORMAL THOUGHT DISORDER: A upset of conceptual thought reflecting trouble to understand address and rapid displacement from a subject of capable to another i.e. deficiency of consciousness. New words are besides invented ( neologies ) A ( Horton, Schizophrenia, 2011, pp. 1-2 ) Negative symptoms are normal experiences which are non experienced by schizophrenic patients which include ; SOCIAL WITHDRAWAL/ANHEDONIA: proposing they isolate themselves from the universe LACK OF MOTIVATION: deficiency of involvement in things that antecedently interested them Blunted Consequence: Inability to respond usually to emotional stimulation e.g. when informed of the decease of person they laugh alternatively of sympathising A INSIGHT: schizophrenic disorder patients do non belief anything is incorrect with them or the demand for intervention Nether Activity: Do less and speak less than usually COGNETIVE Deficits: Deficits in attending, memory and job resolution ( Horton, Schizophrenia, 2011, p. 2 ) Epidemiology: An incidence rate of 25 per 100,000 per twelvemonth with Life risk 1 % , common in both sexes but onset earlier in work forces [ average age 28years ] whilst adult females [ 32years ] , common in lower socio-economic groups and urban countries ( Horton, Schizophrenia, 2011, p. 2 ) . Familial epidemiologic surveies indicate it is a heritable upset. Lifetime event hazard indicates 8-10 % for siblings with schizophrenic disorder, one parent with schizophrenia 12-15 % whist with both parents ~40 % . In monozygotic twins the harmony rate was 60 % compared to 10 % in dizygoticA twins and Adoption surveies illustrate that cistrons are more critical compared to environment ( Horton, Schizophrenia, 2011, p. 4 ) . However, it differs from simple familial and Mendelian upsets because it involved several cistrons located on different chromosomesA ( Kathryn L. McCance, 2010 ) .A Therefore, no individual cistron has a major consequence but they include 8p, 13q and 22q ( Horton, Schizophrenia, 2011, p. 4 ) . Pathological surveies have observed the undermentioned grounds in the encephalon of schizophrenic patients and they include hypertrophied ventricles ( ~ 40 % ) , reduced encephalon weight ( ~ 30 % ) , reduced cortical Grey affair ( ~ 4 % ) , unnatural bunch of neurones in the cerebral mantle, little cell organic structures and decreased basal dendrites ( Horton, Schizophrenia, 2011, p. 4 ) . CHEMICAL/ NEUROTRANSMITTER THEORY A DOPAMINE THEORY: Hypothesized as due to over activity of Dopastat in the mesolimbic-mesocortical tract with cell organic structures in the ventral tegmentum of the mesencephalon which undertakings to the amygdaloid nucleus, nucleus accumben, hippocampus, frontal cingulate and entorhinal composite ( Horton, Schizophrenia, 2011, p. 3 ) ( Kathryn L. McCance A ; subdivision editors, 2010 ) . The grounds is supported by looking at the consequence of pep pill in let go ofing Dopastat from dopaine receptors [ subtyped D1, D2, D3, D4 and D5 ] in the encephalon taking to schizophrenic like symptoms ( Horton, Schizophrenia, 2011, p. 3 ) . However, grounds against based on looking at the CSF concentration of HVA found non to be elevated as expected, no alteration in DA receptors in PET scans of drug-free schizophrenics but studies show that increased Numberss of D2 receptors in station mortem sample were due to drug intervention ( Horton, Schizophrenia, 2011, p. 3 ) . In decision, it is hypothesized that hypodopaminergicA transmittal in the dorsal prefrontal cerebral mantle leads to veto symptoms whilstA hyperdopaminergicA transmittal in theA mesolimbicA tracts such as the temporal lobe, A hippocampal, A Amygdala, nucleusA accumbensA and anterior cingulated cerebral mantle leads to positive symptomsA ( Kathryn L. McCance, 2010 ) .A A Glutamate: Evidences indicate an under activity of glutamate transmittal such as reduced cerebrospinal fluid [ CSF ] glutamate, loss of glutamate nerve cells in median temporal parts, addition in certain types of glutamate receptors to counterbalance for lessening in transmittal, glutamate receptor subtype [ NMDA ] antagonist PCP makes schizophrenic symptoms worse ( Horton, Schizophrenia, 2011, p. 3 ) GABA [ gamma-aminobutyric acid ] : Evidence of decreased GABA transmittal due to dorsal prefrontal cerebral mantle alterations/ hypoactivity such as lessened maps ofA GlutamicA acidA DecarboxylaseA needed in biogenesis of GABA lead to the negative symptomsA ( Kathryn L. McCance, 2010 ) .A 5HT [ 5-hydroxytryptamine ] : Evidence show an addition in 5HT [ 5-hydroxytryptamine ] transmittal ( Horton, Schizophrenia, 2011, p. 4 ) . A Environmental FACTORS: These include malnutrition in gestation, grippe in 1st trimester, winter/spring births, bringing complications, caput perimeter at birth and minor physical changes ( Horton, Schizophrenia, 2011, p. 5 ) TREATMENTSA Antipsychotic drugs besides calledA Major tranquilizers to clasp the nerve cell which are effectual in handling acute psychosis and cut downing the hazard of future psychotic episodes ( MedicineNet, 2011 ) .A OlanzapineA andA AripiprazoleA are both 2ndA coevals atypicalA antipsychoticsA which exert their effects on a scope of neurotransmitter receptors i.e. non selective compared to typical 1st coevals neuroleptic which chiefly block D2 receptors. There is a discriminatory action on the DA mesolimbic/mesocortical tract over a nigro-stratial tract but research in carnal surveies is ill-defined ( Horton, Major Tranquillizers, 2011, p. 4 ) . Atypical major tranquilizers which have comparatively high 5HT2A adhering affinity to D2 receptors produce lower EPS [ exptrapyramidial symptoms and depress negative symptoms. Upon entry into the synaptic infinite, the antipsychotic drug must vie with endogenous Dopastat for the receptor. Therefore, curative concentration needed to barricade 50 % o f Dopastat receptors in the presence of dopaminewill be higher than that needed in its absence ( Philip Seeman, 2004 ) . This falls in conformity with the equation C50 % = Ki A? [ 1+D/D2 high ] , where D is the dopamine concentration in the synaptic infinite whilst D2 high is the dissociation invariable of Dopastat at the high-affinity province of the Dopastat D2 receptor ( Philip Seeman, 2004 ) . ARIPRIPAZOLEA Indication: Relieve positive symptoms related to extra Dopastat and negative symptoms towardsA dopaminergicA hypofunction.A It is given at a day-to-day dose scope of 10-30mg but get downing dosage could be 10 to 15mg per twenty-four hours ( Kaplan, 2008 ) .A Mechanism: A AripiprazoleA is aA quinolinoneA derivative. Partial agonist at Dopastat D2 and 5-HT1A receptors upon entry into the synaptic infinite and as an adversary competes with the endogenous serotoninA at 5-HT2 receptors. Described as a Dopastat system stabilizer, in high degrees of Dopastat will move as an adversary ( Horton, Major Tranquillizers, 2011, p. 5 ) such as the mesolimbic tract but non in parts with normal Dopastat degrees such as nigrostratial and tuberoinfundibular tracts. Therefore, a D2 partial agonist is expected to cut down the positive symptoms of schizophrenic disorder without bring forthing motion upsets or elevated lactogenic hormone degrees. In countries where Dopastat activity is low, will move as an agonist to let go of dopamine nerve cells from suppression. The D2 receptor is coupled to inhibitory G-proteins [ Gi ] , which upon agonist binding, dissociates from the receptor to suppress secondary messengerA signallingA mechanisms taking to farther suppr essions. At 5HT1A receptors, aripiprazole besides acts as a partial agonist, hypothesized to correlate with overall efficaciousness against the symptoms of schizophrenic disorder including depression, anxiousness and negative symptoms ( MJ. , 2000 ) .The counter consequence on 5HT2 receptors are believed to be associated with a low liability for extrapyramidial side effects [ EPS ] and good for alleviating negative symptoms by disinhibiting the Dopastat system in the striate body and prefrontal cerebral mantle ( Horton, Major Tranquillizers, 2011, p. 4 ) . Normally, DA nerve cells in the nigrostriatum and prefrontal cerebral mantle are inhibited by serotonin heteroreceptors but hostility of 5HT2 receptors means the release of Dopastat neurones, lower D2 receptor obstruction. It besides does non bring on weight addition or QT protraction ( Horton, Major Tranquillizers, 2011, p. 5 ) . Pharmacokinetics: High soaking up making peak plasma concentrations after 3 to 5 hours, protein binding is 99 % and its half life is approximately 31 to 146 hours doing it suited for one time day-to-day dosing, clearance is affected by age cut downing greatly in the aged. It is extensively metabolised by Cytochrome P450 3A4 and 2D6 enzymes with active metabolite, dehydroaripiprazole ( Burns, 2004 ) . Side EFFECTS: orthostatic hypotension, increased hazard of ictuss, sedation OLANZAPINEhttp: //www.druglib.com/img/Rx/3232.gif ( Druglib, Zyprex ( Olanzapine ) -Description and Clinical Pharmacology, 2006 ) Indication: A negative and positive symptoms ofA schizophrenia, A acute passion with bipolar upset, agitation and psychotic symptoms in dementedness. It is given at a day-to-day dose scope of 5-20mg ( Burns, 2004 ) . Class of drug: Atypical psychotics, ATC Therapeutic CategoryA N05AH: Diazepines, A oxazepinesA andA thiazepines ( PharmGkB, 2010-2011 ) A A Mechanism: Adversary enters the synaptic infinite and competes with the endogenousA ligandsA to suppress IÂ ±-1 adrenoceptors and 5-HT2C which both mediates their actions by association with G proteins [ Gq/11 ] that activate a phosphatidylinositol- Ca 2nd courier system whilst at 5-HT2A promotes dopamine release ( Druglib, 2007 ) . In the nigrostriatal tract increased DA reduces EPS and tardive dyskinesia ( Yogesh Dwivedi, 2005 ) but in the mesocortical tract, increased DA release may better negative symptoms, that neuroleptic induced shortage syndrome ( Voruganti L, 2004 ) . OlanzapineA does non look to barricade Dopastat within theA tubero-infundibularA piece of land, explicating the lower incidence ofA hyperprolactinemiaA than with typical antipsychotic agents but alternatively blocks 5-HT2A receptors ( Druglib, 2007 ) . As an adversary of D1 Gs-coupled proteins receptor it prevents activation of Adenylyl cyclase and DARPP-32 ( dopamine andA cAMPA regulatedA phosphoproteinA of 32A kD ) .A Dopamine adhering activates the 2nd messengerA camp to trip ProteinA KinaseA A ( PKA ) which phosphorylatesA DARPP proteins atA ThreonineA residue 34A to suppress phosphataseA protein ( PP1 ) leting PKA to hold a longer active life and overall, A enhanceA the nerve cell s sensitiveness to dopamine signalling. In contrast, dopamine adhering to D2 receptors has an opposite consequence: the 2nd messengerA phosphorylatesA DARPPA on Thr75, doing it to move as a proteinA kinaseA inhibitor andA decrease the nerve cell s sensitiveness to signalling. The D2 and D4 receptor are coupled to inhibitory G-proteins, which dissociate from the receptor on agonist binding and inhibit secondary messengerA signallingA mechanisms doing farther signalling suppression ( Greengard, 2011 ) . Antagonist adhering inhibits this procedure, ensu ing in cell depolarisation.A They besides cause Dopastat to cut down DARPP-32A phosphorylation ( Sarah M. Clinton, 2005 ) . A In add-on, it antagonises histamine H1, A MuscarinicA M1 [ mediate their actions through G-protein-Gq/11 [ in some cases Gs and Gi ] .A Therefore, olanzapine can be seen to hold multiple receptors activities. Side EFFECTS: CNS depression which is due to it counter effects on H1 receptors, orthostatic hypotension, automatic tachycardia and rhinal congestion due to alpha1 suppression whilst blurred vision and urine keeping due to M1 suppression, weight addition, increased QT intervals observed in ECG and increased hazard of shot in dementia aged patients ( Horton, Major Tranquillizers, 2011, p. 4 ) Pharmacokinetics: its half life is 20-70 hours, plasma clearance is 12 to 47L/h and its protein binding is 93 % . It is eliminated extensively by first base on balls metamorphosis, with about 40 % of the dose metabolized before making the systemic circulation by enzymes ; Cytochrome P450 2D6 and 1A2 with no active metabolite ( Burns, 2004 ) . Decision Olanzapine and aripiprazole are therapeutically used orally to handle schizophrenic disorder and have different mechanisms of action. Olanzapine is a multireceptor adversary, suppressing M1, H1, IÂ ±-1, D1, D2, D4 and 5-HT2A/2C receptors whilst Aripiprazole is a breakthrough neuroleptic with partial agonist activity on 5-HT1A and D2 receptors leting it to jump its actions and an adversary of 5-HT2 receptors. They are both used to alleviate positive and negative psychotic symptoms presented in schizophrenic disorder and both have a comparatively high 5HT2A adhering affinity to D2 receptors produce lower EPS [ exptrapyramidial symptoms ] and depress negative symptoms. More so, they portion side effects such as orthostatic hypotension, . Therefore, close monitoring of patients is necessary to guarantee they acquire the best out of their interventions with control over their symptoms and possible drug induced side effects. NICE guidelines published 2002, it is recommended that unwritte n untypical antipsychotic drus are considered in the pick of first-line interventions for persons with freshly diagnosed schizophrenic disorder or considered as intervention options for single presently having classical antipsychotic drugs who, despite equal symptom control, are sing unacceptable side effects and for those in backsliding who have been antecedently experienced unsatisfactory direction or unacceptable side effects ( Horton, 2011 ) . hypertext transfer protocol: //books.google.co.uk/books? id=ubG51n2NgfwC A ; pg=PA546 A ; lpg=PA546 A ; dq=aripiprazole+schizophrenia+mechanism A ; source=bl A ; ots=tm_B5jFcxW A ; sig=KkMB7rniRAyPMTbXjK3CQl8xXPA A ; hl=en A ; ei=gfKUTYCoMIeohAfL6rT2CA A ; sa=X A ; oi=book_result A ; ct=result A ; resnum=9 A ; ved=0CFoQ6AEwCDgK # v=onepage A ; q=aripiprazole % 20schizophrenia % 20mechanism A ; f=false hypertext transfer protocol: //books.google.co.uk/books? id=WuA4LsWXXWEC A ; pg=PA510 A ; lpg=PA510 A ; dq=olanzapine+inhibition+of+5HT2+receptors A ; source=bl A ; ots=ijCtcFYFJk A ; sig=IdYjVggzCLVrGihyl435NUPEjKs A ; hl=en A ; ei=3uqZTcjlO9G5hAesy53wCA A ; sa=X A ; oi=book_result A ; ct=result A ; resnum=5 A ; ved=0CCsQ6AEwBDgK # v=onepage A ; q A ; f=false

How Are Women Influenced by Contemporary Islamic Movements Today Research Paper

How Are Women Influenced by Contemporary Islamic Movements Today - Research Paper Example A historical insight reveals that the inception of the concept of ‘Islamic Feminism’ had its roots in Egyptian society. In the modern context, the revolt of women in the Muslim society in gaining an equal social and religious image gave a further spurt to the concept of ‘Islamic Feminism’1. The religion of Islam has a considerable impact on the women class of society from time immemorial. Women of the modern period are found to use the same religion to gain a better place in society. The growth of Islamic activism in the Muslim countries is found to render significant impact on woman class of such societies. An observation of religious fundamentalist activities practised in countries like Pakistan, Egypt, Iran and Lebanon reflect on the identification of women as a single and different class in the social order. Moreover, it is found that the Islamic religion is moving forward to earn a close relationship with the issue of anti-women movements throughout the world. To this end, it is observed that the global Muslim society uses women to symbolize their religious solidarity and religious ethnicity. This large amount of stress rendered to identify women as a separate social class and use of them to highlight a religious body dampens the spirit of humanity in women. It is found that women in the Muslim religious society are often tied to issues of social values and code of conducts produced by the conservative practices. Further, the growth of a Muslim state is clos ely believed to be associated with increasing the control over the women class. It is observed that even in the contemporary Muslim world the women are not allowed to have a choice on their dress codes. The women in the Muslim countries have to cover up their faces in a veil, which reflects them to be belonging to a definite religious class. Equally, the women  are governed to bear certain definite social conducts as would reflect them in being Muslims. In regards to setting up a distinct dress code for women, the Muslim religion cites certain specific advantages in regards to Muslim households.

The rights and obligations of parties involved in marine salvage under Essay

The rights and obligations of parties involved in marine salvage under the admiralty law - Essay Example The oil ship Rusty Floater was moored alongside Old Bucket in the process of feeding oil to the latter when a gale blew and,though moderate,was enough to break the forward quay moorings of Old Bucket.It came so sudden that there was no time to disconnect the oil supply pipeline. Old Bucket broke free from the oil feeder ship and proceeded to drift into port, threatening to collide with other vessels anchored at the marina. At this, the crew of a tugboat in the area sprung into action. The tugboat master, who is experienced in oil spill control at sea, concentrated on Rusty Floater and helped disconnect its oil pipeline properly, while his crew cast tow ropes at Old Bucket to hold her steady. The operation succeeded such that Old Bucket did not harm other vessels and the oil feeder ship Rusty Floater was prevented from spilling bunker oil into the sea. When the danger was over, the tug towed Old Bucket to another berth, while the master of Rusty Floater signed an LOF 2000 agreement wi th a SCOPIC clause with the tugboat owner.In signing the LOF (Lloyd's Open Forum) 2000 contract with a SCOPIC clause, the owners of Rusty Floater basically signified their agreement to provide an award to the tug for the salvage of their vessel. As a form of salvage contract, LOF 2000 defines the services rendered by the rescuer and the rights and obligations of the parties, such as what proportion of the salved values of the vessel would be awarded. In the instant case, the LOF 2000 contract probably specified the parties' agreement that the salvage operation was a low-value case that nonetheless became critical because of the threat to the environment (Bishop, 2000). The addition of the SCOPIC clause in the contract indicates the parties' agreement to an amount of award appropriate to this "low-value" threat. The SCOPIC clause in the LOF 2000 contract also means that the parties agreed to a two-tier remuneration system: full tariff rates if all the tug's salvage equipment were rea sonably engaged or used at some stage of the operation, but only 50 percent if these equipment were mobilised but not used. In effect, the signing of LOF 2000 with a SCOPIC clause between the masters of Rusty Floater and the tug guarantees a successful salvage claim against the oil feeder ship. There was no mention if the owners of Old Bucket signed the same agreement but if they did, the tug owner is due for two potentially successful salvage claims against both Rusty Floater and Old Bucket. The salvage claim against Old Bucket derives its strength from admiralty law provisions dictating that there is such a claim if a vessel requires assistance as result of an incident to try to minimize the extent of its losses and, in this case, prevent a possible collision with other moored vessels. From the oil carrier Rusty Floater, the tug owner deserves an even higher salvage award because his action served to prevent pollution and damage to the

Dairy Industry Of Pakistan Marketing Essay

Dairy Industry Of Pakistan Marketing Essay The dairy industry of Pakistan is a very competitive industry and has huge potential. Unfortunately, dairy processors in Pakistan still have miles to cover before they can exploit full benefits of this industry. The milk production of the country has not been up to the mark and as a result the demand for dairy products outweighs the supply. Traditionally, people living in urban areas preferred to consume fresh milk delivered to their homes by Gawallas. However with the passage of time, as people became more and more health conscious there was a shift towards the consumption of UHT milk and its demand has been increasing ever since. In the UHT milk segment, firms like Nestle Pakistan Limited and Engro Foods Limited have emerged as leading market players. These firms with their bundle of financial resources have made huge investments in getting state of the art technology, manpower and strengthening their promotion efforts. Despite the fact that local dairy processing industries have b een able to match the quality standards of Nestle and Engro to a greater extent, these firms lack in their marketing efforts. Noon Pakistan Limited is one such firm which is being effected due to poor marketing efforts and has not been able to reap the benefits of the industry in which it operates. Noon Pakistan Limited is a venture of the Noon Family and has been marketing its products under the brand name of Nurpur. The firm enjoys market leadership in the category of butter. Initially when the firm launched its UHT milk the market response was good. However with the passage of time, the brand performance of Nurpur UHT milk has deteriorated due to mismanagement of marketing efforts. While management claims that they are able to sell whatever they produce, the market survey results prove that the prevailing performance of the brand has not been up to the mark. The firm relies on the selling concept which is a short term approach and little emphasis is being given to the concept of brand building. It is the need of the hour that Noon Pakistan Limited adopts a long term strategic approach if it wants to secure its position in the market for years to come. To study the issue being faced by Noon Pakistan Limited, a rigorous Literature review was conducted followed by interviews with employees of the firm, retailers and consumer surveys. Financial analysis and comparison with Nestle and Engro was done. Even though Noon Pakistan Limited does not match the financial strength of its competitors, there are many ways in which the firm can improve its position in the market. The first step in building strong brands is to ensure that the brand has a high salience. The brand should have top of the mind recall and recognition. Unfortunately the survey results analyzed using SPSS software proved that Nurpur milk is not the first brand which comes to the mind when a consumer wants to purchase UHT milk. Majority of the respondents could not even recall any advertisements of Nurpur milk. A major proportion of the respondents also highlighted the fact that Nurpur milk was occasionally short in the market. The results of the retailer interviews also prove that Noon Pakistan Limited has to improve its trade promotion schemes as majority of the retailers were not satisfied with current distribution practices of the company. The retailers highlighted the fact that the company should improve its promotion activities so that consumers start demanding Nurpur milk. Due to weak financial resources, Noon Pakistan Limited should utilize alternative strategies to maintain its position in the market. The firm needs to invest in consumer promotion activities like in store sampling and taste trials. The firm also needs to focus on its BTL activities in order to strengthen the perceptual positioning of the brand in consumer mind. The firm needs to revise its payment policies with retailers and start providing goods on a credit basis to those retailers who have a good reputation in the market. In short, Noon Pakistan Limited should revise its current practices and operations. The firm should let go its old concept of selling and instead focus on building the equity of its brands if it wants to strengthen its position in the market for the future. 2.INTRODUCTION The Noon Group The Noon Group of Companies is being managed by the Noon family. The group has qualified and experienced professionals. The Noon Group of Pakistan strives to improve its profitability and safeguard its stakeholders interest while maintaining highest quality standards and serving the community (About Us: Nurpur Foods, 2012). The Noon Group of Companies has various business ventures and Noon Pakistan Limited is one such profitable venture of the Group. Apart from Noon Pakistan Limited a brief description of the other business ventures are as follows:- 1. Noon Sugar Mills Limited This venture was incorporated in 1964 and manufactures white sugar. Initial crushing capacity was 1500 MT of sugarcane which has been increased to 4000 MT over the passage of time. In 1986 an alcohol distillery was setup to manufacture industrial alcohol. The total number of people employed is 683 and currently efforts are underway to increase the crushing capacity to 8000 MT/day (About Us: Nurpur Foods, 2012). 2. Pioneer Cement Limited Pioneer Cement Limited was incorporated in 1985 with a total investment of Rs.2660 million and production capacity of 630000 tons per annum. The plant is situated in Chenki, Khushab. The project was financed by a consortium of foreign lenders led by the Asian Development Bank. Efforts are underway for another line having a capacity of 6000 MT/day (About Us: Nurpur Foods, 2012). 3. Noon International Private Limited Noon International Private Limited is a trading company which was established in 1972. The company employs 43 people including a team of 15 professional sales engineers. This firm represents various international companies of repute in Pakistan and markets their equipment in the fields of textile, power generation, sugar, fertilizer, chemical, steel, cement, food and milling (About Us: Nurpur Foods, 2012). 4. Textile Technics Private Limited Incorporated in 2004 with a total investment of Rs 100 million, Textile Technics is a joint venture between M/S Blue Reed of Spain and Noon International Private Limited. The project has a production capacity of 22000 meters of reed per annum (About Us: Nurpur Foods, 2012). 5. Textile Services Textile Services was established in 1994 and provides services to over 200 customers of Sulzer Textile Projectile Weaving Machines. The company employs 32 people and provides training, technical service and spare parts for clients (About Us: Nurpur Foods, 2012). Noon Pakistan Limited Incorporated in 1966 with a total investment of 553 million, Noon Pakistan Limited produces various products namely Butter, Cheese, UHT milk, HCLF, Pasteurized milk, Flavored milk, Juices, Water, Desi ghee, Honey and Jam. Installed capacity of the plant is 72000 Liters/2 shifts and there are 700 employees. Noon Pakistan Limited has been marketing its products under the brand name of Nurpur. The plant is located in Bhalwal, Sargodha while the head office is situated in Lahore (About Us: Nurpur Foods, 2012). The company has not only built a strong reputation over the past years but has also been able to offer a strong product portfolio to its consumers. Noon Pakistan Limited believes in optimum utilization of resources in order to secure the interests of major stakeholders and fulfilling its obligation as a responsible corporate citizen by serving the community. The company also utilizes rigorous quality control procedures at all stages to ensure supply of quality products to consumers. This has allowed the firm to increase its turnover from Rs 311.7 million in 2004 to Rs 2436.41 million in 2011 (Company Profile: Nurpur Foods, 2012). The year 2011 was a challenging year for Noon Pakistan Limited. Energy Crisis, security situation coupled with devastating floods had exerted significant pressure on the economy and cost of living. Higher inflationary trends continued impacting their key products particularly related to fresh milk when shortages led to a cost increase of 16% compared to last year. Additionally, higher growth of their products led to severe filling capacity constraints and the market demand could not be met fully. Despite all these challenges, the management made serious efforts to achieve performance objectives by effective product mix, controlling fixed costs and locating new cheaper sources of raw material. Economic trends, prolonged gas and electricity outages, severe competition in selling brands and procurement of raw milk are not expected to ease out during the coming months. Due to reduced buying power, trend in the market is changing fast as consumers are looking for cheaper products in small packages. Therefore the management at Noon Pakistan Limited has made plans to reassess the market requirements and also further improve their production efficiency (Noon Pakistan Limited, 2011). Vision The vision statement of Noon Pakistan Limited is as follows:- Our vision at Nurpur is to be a transformative force in our community and world at large and to serve as a model of a sustainable business alternative that nurtures social and economic well being in an environmentally sensitive manner (Our Vision: Nurpur Foods, 2012). Mission The mission statement of Noon Pakistan Limited is as follows:- Nurpur is committed to supplying the consumer and customer with the finest, high quality products and to be a leading industry in healthy and nutritious products. Nurpur supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies (Our Mission: Nurpur Foods, 2012). Core Values At Noon Pakistan Limited, consumers are at the forefront of everything they do. The core values of the company include the generation of Ideas that can be constantly challenged to develop next generation solutions, to conduct business openly and fairly while competing fiercely at the same time, to encourage teamwork with individual flairs, to set tough goals that can be challenged and beaten, to value preservation of the environment and ensure sustainability of organic agriculture, to value mutually supportive relationships among members of local and global communities (Core Values: Nurpur Foods, 2012). Awards and Certifications Noon Pakistan Limited has won many prestigious awards and certifications which are First dairy company in Pakistan to be certified under ISO 22000:2005, Brand of the year award (2006-07) in the category of Butter, Brand of the year award (2007-08) in category of Butter, Cheese and flavored milk and Brand of the year award (2008-09) in the category of Butter (Certifications: Nurpur Foods, 2012). Three years production snapshot PRODUCTION UNITS 2011 2010 2009 UHT Milk/Tea whitener Liters 30,940,079 20,385,290 16,246,333 UHT Flavored milk Liters 4,668,071 4,075,407 2,498,299 UHT Cream Liters 71,381 461,722 345,580 Butter Kilograms 986,335 1,011,925 862,622 Milk powder Kilograms 927,943 1,160,508 930,894 Cheese Kilograms 203,146 206,508 194,020 Ghee Kilograms 34,371 52,190 31,331 Pasteurized Milk Liters 4,911,778 2,663,294 1,806,733 Loose cream Liters 3,490 Jams and honey Kilograms 34,032 42,812 23,735 Juices Liters 4,421,399 10,341,160 10,402,443 Adapted from the Annual Report (Noon Pakistan Limited, 2011). The production snapshot over the years shows that the production of UHT milk/Tea whitener, UHT flavored milk and Pasteurized milk has increased from 2009-11 while the production of UHT cream, Butter, Milk Powder, Cheese, Ghee, Jams and Juices has decreased from 2009-11. Loose cream was discontinued in the year 2011. The focus of the firm remains on strengthening its position in the UHT milk segment. The Purchase Department To study the operations of the Purchase Department, two interviews were conducted with the Purchase Manager. The findings of the interviews have been utilized to describe the function of the Purchase Department. The purchase department is responsible for purchasing all materials required by the head office and plant other then milk which is purchased at the milk collection centre in Bhalwal. Materials which are purchased by the department range from ordinary items like office and plant stationary to complex materials like Flavors, Spare parts for plant equipment and transportation vehicles, Chemicals, Fuel and everything related to the manufacturing process, Logistics and day to day operations. Demand for requisition comes from the factory and approval has to be given by the Managing Director. The purchase department currently has 4-5 employees. The purchase department stays in coordination with the plant and suppliers through phone and email and as such no software is currently being used by the department. The department uses a manual system of keeping records and storing files. The purchase department always keeps 3 copies of requisitions and delivery challans. One copy is sent to the pla nt, one copy is maintained with the purchase department and one copy is kept by the Purchase Manager. The major suppliers of Noon Pakistan Limited are SMC, Sitara Chemicals , Jason Foods and Danisco. Everyone is involved in the purchase process including the General Manager, Purchase Manager and people from the plant. Payments to suppliers are made either on cash or credit through the head office. Credit terms depend on contacts and relations with suppliers and can range from 15 days up to a month. According to the Purchase Manager, Noon Pakistan Limited believes in maintaining healthy relations with Suppliers and this is one of the key strengths of the department. The primary reason given for this was that Juices and Milk factories in Pakistan have no second option since suppliers are limited and few. They have to purchase materials from the specified suppliers and bargaining power of suppliers is high in this regard. However if relations are good with suppliers not only do supplie rs cooperate but may also be lenient in terms of credit. In this regard price does not play a major issue but a greater issue is that of availability of materials from suppliers. The Purchase Manager also stated that in case of materials needed from local suppliers, the purchase department is given no time and purchase has to be made immediately. However when imported materials are required from foreign suppliers, the Purchase department is informed in advance as shipping takes time. There is no fixed pattern of purchases made throughout the year and it all depends on plant and market requirements. The quality of materials purchased is checked at the plant and if there are defects the merchandise is returned to the supplier. The Purchase Manager also stated that there is no HR department as such and the performance of the purchase department is monitored from the plant and by the Managing Director (Ashraf, 2012). DELIVERY CHALLAN Noon Pakistan Limited 1st Floor, Mustafa Centre, 45 F, Main Market, Gulberg Lahore Pakistan No._______ Date:_________ To, Manager, Noon Pakistan Limited, Bhalwal The following goods have been dispatched to you by Truck No_____________ SR# Description Qty. Amount Supplier Remarks Kindly Sign and Return Duplicate ____________________ _________________ Malik Mohammed Ashraf Bhalwal Store Source: Company Internal Documents NOON PAKISTAN LIMITED, BHALWAL DEMAND OF STORE TO BE PURCHASED DEMAND NO______ DATE____________ SR# Item Code Nomenclature Specification Name A/U Qty Required Stock in Hand Last Purchase Date Rate/Unit Amount Remarks ____________ _______________ Store Manager General Manager Source: Company Internal Documents The Marketing Department To study the operations of the Marketing Department of the firm, two interviews were conducted with the Marketing Manager. Marketing research activities are outsourced. The Marketing Department purchases monthly reports from different marketing research agencies like AC Nielson and Tetra Pak. In this way the marketing department stays in touch with the latest trends and competitor activities. The Marketing department comprises of one marketing manager and a brand manager. The Marketing Manager reports to the General Manager of Marketing and Sales while activities of the brand manager are monitored by the marketing manager. The brand manager is responsible for dealing with various agencies as all marketing research data and ATL as well as BTL activities are outsourced. Some of the agencies with which the marketing department works are SABB Marketing, Time and Space, Orient, HRK Communications, Aura Communications, TOPAZ Communications and ADZ Communications. These agencies prepare designs of print ads and commercials. The brand manager discusses the various designs with the Marketing Manager and after mak ing necessary amendments and recommendations approval is given to Marketing agencies. The Marketing Department does its planning in the beginning of the year in coordination with the Sales Department. A monthly, yearly and 5 year plan is made. The Marketing Department is consulted in all strategic decisions made at the corporate level. There is no fixed method for determining the budget allocated to the Marketing Department and it all depends on various factors like last years profitability and market performance of various brands available in the market. In 2012, three new brands by the name of Yogo Yogo, Dairy Rozana and Jalwa have been launched. The Marketing Strategy of Noon Pakistan Limited is Differentiation strategy. However the strategy to be adopted for each brand depends on the market performance and competitor activities. Since UHT milk is difficult to differentiate, the current strategy being adopted is to position it as a milk which is enriched with vitamins needed for healthy growth and development. The target market of UHT milk is Housewives and working females as well as males. Different SKUs are being used to target different Socio Economic Classes like the 1000ml pack is targeted for SEC-A while the 200ml and 250ml packs are targeted towards low income households. The main competitor brands of Nurpur Milk are Olpers, Milk Pak, Good Milk and Haleeb. The marketing department does not go for an offensive strategy because Nestle and Engro are huge giants with bundle of resources. Noon Pakistan Limited can be classified as an Analyzer because it is operating both in a stable and dynamic market. Another reason for not adopting an offensive strategy is that volumes are low. Importance is not given to gain shelf space because production volumes are so low and everything sells out due to high demand of UHT milk. Recently a new brand by the name of Dairy Rozana has been launched as a flanker brand to compete with the Dairy Omung of Engro. The main weak ness of the Marketing Department is that very little attention is being paid towards building brand equity. The department is focusing on increasing sales which is a short term approach rather than focusing on building their brands (Khan, 2012). Organizational Chart of the Marketing Department Source: Internal Company Documents The Brand Manager is responsible for dealing with various Marketing Agencies and reports to the Marketing Manager. The Marketing Manager reports to the General Manager of Sales and Marketing (Khan, 2012). The Sales Department Two interviews were conducted with the Sales Analyst of the firm to get insights regarding the operations of the Sales Department. The organizational structure of the Sales Department comprises of the General Manager of Sales and Marketing, National Sales Manager, Regional Sales Manager, Area Sales Manager, Field Managers and Sales Officers. The job description of the Field Manager and Sales Officer is the same but position of Field Manager is superior because those Sales Officers whose performance is consistently outstanding are made Field Managers. Territories have been assigned according to location and comprises of Central Zone, Southern Punjab zone and Northern zone which includes RWL/AJK, Hazara belt and Pakhtoon.K belt. Distribution is limited in Quetta and Multan because of heavy freight expenses. The process of forecasting yearly sales is that last years closing sales are doubled and the amount is set as the Sales Target for the next year. Sales Quotas are assigned to Salesmen depending on the Area and potential of salesman. Other factors which are taken into account while assigning quotas are the seaso nality issue because milk production and its demand fluctuates throughout the year. There are more than 280 distributors all over the country and each Sales Officer has to monitor and look after three to four distributors. The Sales department also relies on individual projections from the Sales Team when deciding upon monthly and quarterly targets. If a salesman is unable to achieve his target in the specified time, he has to achieve both, the remaining target as well as the target allocated in the next period. If targets are continuously not being achieved the Salesman is fired. The salesmen who achieve targets are awarded with bonuses and cash rewards. In order to motivate the sales team, a sales competition is held and winner of Sales Man of the Year is rewarded. Besides having a Sales competition, vacation trips are also planned to motivate the Sales Team. If targets set in the year 2012 are met, the entire Sales Team will go on a vacation to Dubai on the companys expenses. Noo n Pakistan Limited has also started exporting its products to countries like England, Kenya and Afghanistan. The documentation process to export products involves the Performa Invoice, E-Form Attestation, Commercial Invoice, Packing List, Certificate of Origin and Analysis Report (Butt, 2012). Organizational Chart of Sales Department Source: Company Internal Documents Product Portfolio and Price List Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT Milk Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 2.Chai mix Ctns Units Ctns Units 250ml 27 6.38% 533 19.74 567 21 200ml 24 5.97% 385 16.04 408 17 3.Butter KGs Units KGs Units 200gm 30 8.00% 463 92.6 500 100 100gm 60 12.70% 488 48.8 550 55 50gm 120 13.20% 530 26.5 600 30 20gm 300 13.20% 530 10.6 600 12 10gm 600 13.20% 530 5.3 600 6 1Kg white 20 11.80% 8500 425 9500 475 4.Cheese Ctns Units Ctns Units 200gm cottage 42 9.10% 6930 165 7560 180 200gm slice 36 16.10% 5580 155 6480 180 225gm chedder 40 14.90% 5920 148 6800 170 225gm spicy 40 14.90% 5920 148 6800 170 225gm mozarella 40 14.60% 6980 174.5 8000 200 450gm chedder 20 13.40% 6880 344 7800 390 450gm mozarella 20 13.60% 8800 440 10000 500 1.8Kg mozarella 4 13.10% 5128 1282 5800 1450 1Kg slice 8 13.60% 5072 634 5760 720 1Kg slice (KFC) 8 13.60% 5072 634 5760 720 2Kg Chedder 4 12.10% 3924 981 4400 1100 5.Cream P/Tray Units P/Tray Units 250ml 27 4.20% 1200 44.44 1250 46.3 6.Pasteurized milk P/Tray Liters P/Tray Liters 1000ml 10 11.70% 600 60 670 67 500ml 20 13.30% 600 30 680 34 7.Flavored milk Ctns Units Ctns Units 250ml 12 13.30% 233 19.42 264 22 200ml 12 12.10% 214 17.83 240 20 8.Pure juices Ctns Units Ctns Units Apple 1000ml 12 6.10% 792 66 840 70 Guava 1000ml 12 6.10% 792 66 840 70 Orange 1000ml 12 7.10% 840 70 900 75 Pineapple 1000ml 12 6.10% 792 66 840 70 Mango 1000ml 12 6.10% 792 66 840 70 Apple 200ml 24 11.80% 322 13.42 360 15 Orange 200ml 24 11.80% 322 13.42 360 15 Mango 200ml 24 15.40% 312 13 360 15 9.Yogo yogo Ctns Units Ctns Units 200ml 12 8.70% 276 23 300 25 10.Desi Ghee Ctns Units Ctns Units 1Kg 6 7.50% 2232 372 2400 400 11.Jams 1.5Kg Units 1.5Kg Units Strawberry 15gm 600 14.30% 385 3.85 440 4.4 Apple 15gm 600 14.30% 385 3.85 440 4.4 Marmalade 15gm 600 14.30% 385 3.85 440 4.4 Honey 15gm 600 14.30% 385 3.85 440 4.4 12.Dairy Rozana 1.5Kg Units 1.5Kg Units 1000ml 12 6.12% 735 61.25 780 65 250ml 27 6.11% 458 16.96 486 18 13.JALWA Ctns Units Ctns Units 250ml 27 6.21% 483 17.89 513 19 200ml 24 5.88% 340 14.17 360 15 Source: Company Internal Documents Marketing Mix of Nurpur UHT milk Nurpur UHT milk has been positioned as a milk which is enriched with vitamins needed for healthy growth and development (Khan, 2012). The milk is packed in Tetra Aseptic Packaging which allows long lasting storage and shelf space. Currently three SKUs are available in the market which are 200ml, 250ml and 1000ml. Initially the pricing policy adopted for Nurpur milk was market penetration pricing, which means prices were low compared to competing brands. Recently the pricing policy has been changed and now the pricing policy is competitive pricing policy as shown :- Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT MILK Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 Source: Company Internal Documents Due to low volumes produced the company has adopted the policy of selective distribution. The company offers various discounts to retailers to push their products into the market (Khan, 2012). The indirect distribution channel being used is shown below:- Source: Company Internal Documents Due to limited marketing budgets, the marketing department has to promote most of the products through Below The Line(BTL) activitie

Science, Technology, and Morality as Perceived in Mary Shelleys Franke

  Ã‚   In Frankenstein, Mary Shelley challenges the motives and ethical uncertainties of the scientific developments of her time. This critique has become increasingly relevant as modern scientists endeavor into previously unimagined realms of the natural world through the use of cloning and genetic engineering. Through careful analysis, we can see how the novel illustrates both the potential dangers of these exploits and the irony of the conflicts between science and creationism.   Ã‚  Ã‚  Ã‚   Prior to the birth of the story, Mary Shelley had begun to learn of advancements and speculation in the scientific world of the early nineteenth century; in Frankenstein's introduction, editor M. K. Joseph asserts that "Mary Shelley wrote in the infancy of modern science, when its enormous possibilities were just beginning to be seen" (xii). Interest in electricity, premature concepts of evolution, and other post-Enlightenment developments seized the attention of Mary and her lover, English writer Percy Shelley. Scientific news and rumors provided as numerous topics for discussion between the Shelleys and their peers: "Many and long were the conversations between Byron and [Percy] Shelley . . . various philosophical doctrines were discussed, and among others the principle of life, and whether there was any probability of its ever being discovered and communicated," wrote Shelley in her 1831 introduction.      Ã‚  Ã‚  Ã‚   Marylin Butler, in her article "The first Frankenstein   and Radical Science," describes how William Lawrence, a physician, lecturer, and friend to the Shelleys, may have had a profound influence on the Shelleys' perceptions and opinions of science. Butler reports how Lawrence was a passionate student of "materialist science," a re... ...ngman York Press, 1992. Garber, Frederick. The Autonomy of the Self from Richardson to Huysmans. Princeton: Princeton University Press, 1982. Kass, Leon R.   Toward a More Natural Science.  Ã‚   New York: The Free Press, 1985. Levine, George. The Endurance of Frankenstein. Los Angeles: Moers, 1974. Nelkin, Dorothy.   "Genetics, God, and Sacred DNA."   Society May/June 1996: 22-25. Patterson, Arthur Paul. A Frankenstein Study. http://www.watershed.winnipeg.mb.ca/Frankenstein.html Shelley, Mary.   Frankenstein.   Oxford: Oxford University Press, 1980. Smith, Christopher. Frankenstein as Prometheus. http://www.umich.edu/~umfandsf/class/sf/books/frank/papers/FrankCS.html Spark, Muriel. Mary Shelly. New York: Dutton, 1987. Williams, Bill. On Shelley's Use of Nature Imagery. http://www.umich.edu/~umfandsf/class/sf/books/frank/papers/FrankWJW.html Science, Technology, and Morality as Perceived in Mary Shelley's Franke   Ã‚   In Frankenstein, Mary Shelley challenges the motives and ethical uncertainties of the scientific developments of her time. This critique has become increasingly relevant as modern scientists endeavor into previously unimagined realms of the natural world through the use of cloning and genetic engineering. Through careful analysis, we can see how the novel illustrates both the potential dangers of these exploits and the irony of the conflicts between science and creationism.   Ã‚  Ã‚  Ã‚   Prior to the birth of the story, Mary Shelley had begun to learn of advancements and speculation in the scientific world of the early nineteenth century; in Frankenstein's introduction, editor M. K. Joseph asserts that "Mary Shelley wrote in the infancy of modern science, when its enormous possibilities were just beginning to be seen" (xii). Interest in electricity, premature concepts of evolution, and other post-Enlightenment developments seized the attention of Mary and her lover, English writer Percy Shelley. Scientific news and rumors provided as numerous topics for discussion between the Shelleys and their peers: "Many and long were the conversations between Byron and [Percy] Shelley . . . various philosophical doctrines were discussed, and among others the principle of life, and whether there was any probability of its ever being discovered and communicated," wrote Shelley in her 1831 introduction.      Ã‚  Ã‚  Ã‚   Marylin Butler, in her article "The first Frankenstein   and Radical Science," describes how William Lawrence, a physician, lecturer, and friend to the Shelleys, may have had a profound influence on the Shelleys' perceptions and opinions of science. Butler reports how Lawrence was a passionate student of "materialist science," a re... ...ngman York Press, 1992. Garber, Frederick. The Autonomy of the Self from Richardson to Huysmans. Princeton: Princeton University Press, 1982. Kass, Leon R.   Toward a More Natural Science.  Ã‚   New York: The Free Press, 1985. Levine, George. The Endurance of Frankenstein. Los Angeles: Moers, 1974. Nelkin, Dorothy.   "Genetics, God, and Sacred DNA."   Society May/June 1996: 22-25. Patterson, Arthur Paul. A Frankenstein Study. http://www.watershed.winnipeg.mb.ca/Frankenstein.html Shelley, Mary.   Frankenstein.   Oxford: Oxford University Press, 1980. Smith, Christopher. Frankenstein as Prometheus. http://www.umich.edu/~umfandsf/class/sf/books/frank/papers/FrankCS.html Spark, Muriel. Mary Shelly. New York: Dutton, 1987. Williams, Bill. On Shelley's Use of Nature Imagery. http://www.umich.edu/~umfandsf/class/sf/books/frank/papers/FrankWJW.html